Quick tips on designing brilliant E-Commerce websites
Nowadays, possessing a brilliant website has become the latest trend among the business professionals across the world. Yes, it is due to an excellent website that a business owner is able to hone the reach of his/her business. By attracting traffic towards his/her business website, the business professional is able to convert mere visitors to high paying leads. This post of mine would provide you with a few quick tips on designing an excellent E-commerce websites.
- Focus target audience– In order to come up with an effective e-commerce website, it is primarily important for you to focus on kind of audience you intend to target via your website. Doing this would also assist you in choosing the best e-commerce website design for your site.
- Opt for reputed website development company– By choosing a reputed website development company; it would become convenient for you to manage the creation of your e-commerce website.
- Go for a CMS-based website– Always opt for a CMS-based website which would allow you to do any kind of changes to the content that has been placed on your e-commerce website. You need not contact the concerned website development company again and again, regarding the modification of the site’s content.
- Opt for SEO-friendly website designing and development– With constantly growing online competition, it is absolutely essential for you to choose the website design which is seo-friendly and would assist your site in getting featured on the top of all the major search engines.
- Ensure excellent payment gateway integration– Since shoppers visit e-commerce website for every kind of convenience, so it is your duty to ensure that the best payment gateways are being integrated to your e-commerce website.
I am sure these handy tips would definitely help you with the creation of an excellent e-commerce website.
Features of SEO Friendly Website Designing
Making a website popular is a tricky task. The level of competition that a site has to face is immense, and the website managers have to make constant efforts to keep the site ahead of the rest. Popularity does not only mean getting traffic on a website, but it also means retaining the people who reach the site. If the visitors leave the site in a hurry, without spending even two to three minutes on the various pages, or do not go beyond the landing page, then the site needs to be improved.
Every website designer has to keep in mind the issues that influence search engine optimization (SEO). This is necessary because some qualities have to be incorporated in the site at the designing stage, and if these aspects are ignored, then it can be tough to improve the site later. SEO Friendly Website Designing has emerged as a dedicated domain of web designing, wherein the designers collaborate with search engine optimization professionals, and gain an insight into the features to be maintained in the site. A few aspects are described here:
- Space for content: The designers must consider the need for placing content on the website, and must leave ample space, so that the content can be written easily. Rich content that uses targeted keywords is necessary to promote the site in a focused manner, and engage the reader.
- Judicial use of images: The images must be used in such a manner that they do not make the site unusually heavy. If required, the images can be modified on Photoshop, and then placed on the site. Moreover, use of images that are common and are already appearing on competitive websites, or have copyright issues, must be avoided.
- High page loading speed: The coding that is done for the site must be compact, so that the time taken for loading the site can be reduced.
These features are important for a Flash Website Designing Company, as the use of Flash can sometimes make a site slow. However, by using Flash in the correct manner, a website can be made attractive, as well as effective.
Five top criteria for designing brand logos
The logo of a company is the symbol that helps people to identify the brand. Logos play a significant role in deciding how people respond to a brand and how popular it becomes. Since it has a direct impact on the perception that consumers form about a brand, the logo needs to be designed with extreme caution.
A businessman cannot afford to be casual about the logo. Remember, it is an image that is placed on your product packaging, newsletters, ad copies and websites. So hiring a professional logo designer for your brand makes sense, especially if you are launching a new product or forming a brand. Since the website of a company is the online corporate office and is accessed by almost all people interacting with the company, the logo placed on the website must be created by experts. Logo designing is a part of the comprehensive services that website designing company in Delhi offers.
The professionals who are involved in the task of designing logos have to consider many factors, like the following:
• The product or service: the logo must relate to the product that it is representing. Look at this logo of Kid zee, a popular pre-school brand. It is giving a clear idea about the product and the target consumers. In fact, the original logo for Windows 3.1 was a window, with four panes. 
• The name of the company: Many corporate houses prefer to have a logo that is based on the name of the company or brand name to enhance the recall value. People will find it easier to remember the name of the brand if the logo symbolizes it. The logo of Shell has evolved a lot over the years, but there always has been a ‘shell’ as the basic idea. Have a look at these two logos, one was formed in the year 1900, and the other is the current logo.
Same is the case with Apple, which always had an apple as the logo, albeit in different forms.
• Flexibility: Another important factor to be considered is the scope that the logo will give for change. It will be an advantage if you have a logo that can easily be presented on different platforms like websites, online ads, print ads, digital promotion, and product packages. Moreover, if you change your product line, or add new services, you may like to change the logo. The design should allow minor changes, without altering the core form.
• Competition: the designers will have to assess the logos being used by competitors in the segment. The logo should not be so similar that it confuses the consumers. The team associated with Website Designing Company in Thane always gauges the competition to create a logo which promotes differentiation.
• Simplicity: You must emphasize on the precision of the logo. It must not be too complicated. Having a simple logo will help people remember and reproduce it. The current logo of Nike, displaying just the ‘swoosh’ is the best example of logos with brevity.
If you have some tips to share about logos, or some queries about the type of logo you should have, share them on our Facebook page and connect to a team of skilled designers.
