Features of SEO Friendly Website Designing
Making a website popular is a tricky task. The level of competition that a site has to face is immense, and the website managers have to make constant efforts to keep the site ahead of the rest. Popularity does not only mean getting traffic on a website, but it also means retaining the people who reach the site. If the visitors leave the site in a hurry, without spending even two to three minutes on the various pages, or do not go beyond the landing page, then the site needs to be improved.
Every website designer has to keep in mind the issues that influence search engine optimization (SEO). This is necessary because some qualities have to be incorporated in the site at the designing stage, and if these aspects are ignored, then it can be tough to improve the site later. SEO Friendly Website Designing has emerged as a dedicated domain of web designing, wherein the designers collaborate with search engine optimization professionals, and gain an insight into the features to be maintained in the site. A few aspects are described here:
- Space for content: The designers must consider the need for placing content on the website, and must leave ample space, so that the content can be written easily. Rich content that uses targeted keywords is necessary to promote the site in a focused manner, and engage the reader.
- Judicial use of images: The images must be used in such a manner that they do not make the site unusually heavy. If required, the images can be modified on Photoshop, and then placed on the site. Moreover, use of images that are common and are already appearing on competitive websites, or have copyright issues, must be avoided.
- High page loading speed: The coding that is done for the site must be compact, so that the time taken for loading the site can be reduced.
These features are important for a Flash Website Designing Company, as the use of Flash can sometimes make a site slow. However, by using Flash in the correct manner, a website can be made attractive, as well as effective.
E commerce website designing company for high quality e-store
An Ecommerce website is the perfect platform through which people can get access to thousands of objects that they want to acquire. The best part about such websites is that they facilitate purchases for consumers, without the need to travel to the markets. The convenience that the portals offer is the reason that has made these websites immensely popular. There are a number of sites, like Flipkart, Amazon, Myntra, eBay, Jabong, etc. that offer a range of goods.
To create such sites, it is necessary to get the services of professional designers, who are associated with a renowned E Commerce Website Designing Company. The designers are aware of the various rules that make such a site successful. Some of the rules that the designers follow are:
- Ease of use: the objective of any ecommerce website is to sell products and services to consumers, and this will be possible only when the navigation is simple and the visitors do not face any problem in finding the goods that they wish to buy. Easy ordering process is also a requirement.
- Security of the site: For online purchases, a consumer will have to share some personal information and even make online payment. A Website designing company makes efforts to show security seals to win the trust of the consumers.
- Display of product categories: The several categories of products must be visible on the home page, and the website must also suggest related products. Images and details for available sizes and colors must be displayed along with the names of the products.
- Checkout process: having a single page checkout process is definitely a plus point for any ecommerce website. The checkout means the stage at which a consumer finalizes his order and proceeds to pay the amount. A tedious checkout process can drive away buyers.
- Shopping cart and wish list: These are value added features that are incorporated by E Commerce Website Designing Company to enhance the experience of the consumer. A large shopping cart will encourage the buyer to select more products, and it must be dynamic, so that he can choose from the shortlisted goods before making the payment.
- Payment gateway integration: Having a secure payment gateway is a must for any ecommerce website. Glitches in the payment process will prove to be a hurdle in making a purchase. A Website designing company must choose the payment gateway which is popular and trustworthy, and integrate it with caution.
With all these qualities, an ecommerce website will be sure to attract consumers and create a successful online business model.
